Millennials, Web 2.0...Recruiting Challenges In The Brave Flat World

The world of recruiting is experiencing a transformation and keeping up with the shifting trends requires a great deal of fortitude and education. The baby boomers of the fifties and sixties are starting to leave the work force in record numbers, making room for the up and coming Generation X. The fifty one million Gen’xers, those workers born between 1965 and 1976, appear to be accepting the mantle of leadership with some deference. The real paradox of employment as the world continues to flatten and more boomers retire is the future of the workforce and the emergence of the new Generation Y “Millennials.” Much has been written about the seventy five million Millennials who are entering our employment world with their independence, idealism and view of what a career in today’s labor market means to them.

The expansive growth of international workforces in India, China, Eastern Europe, Chile, Russia and the entrance of the Millennials to the workforce create a rather new set of challenges for Recruiters. These factors combined with Web 2.0 and the advances in technology are requiring a fundamental shift in how we go about identifying, recruiting and attracting employees in this Brave Flat World.

Recruiting in the Baby Boomer years consisted of running advertising in the classifieds section of local and national newspapers, putting help wanted signs on the front lawn, and attending career fairs in hotels to attract top talent to our organizations. Our CRM systems consisted of a Rolodex (card browser) or 3X5 index cards. Today’s recruiter must be much more technically savvy, surfing the web is ethereal, and today to identify top talent one needs to be familiar with Web 2.0, social networking, blogging and host of other new evolving technologies to keep up with the trends of how the new generation explore career changes. The profiles, interests and how candidates go about considering a new career has changed with the convergence of the latest technology and the emergence of the Millennials.

As the terms and conditions of the new work force continue to evolve, the fundamentals of a successful Recruiter are transforming as well. The telephone remains a staple of the trade and yet the tools and technology have really started to morph at light speed. How strong is your network has always been essential to a Recruiters success, but with today’s six degrees of separation and the internet, it is not as much about who you know, but who do they know and how fast can we get to all the folks they know, that really changes the paradigm in today’s Web 2.0 universe.

Recruiters in today’s world need to be Social Networking guru’s and connect to folks through any number of the tools that are permeating the Web. Using the likes of Linkedin (30 Million) is becoming almost passé with tech savvy Recruiters looking to tap into the likes of Myspace (110 Million active users each month), Facebook (120 Million), Orkut, Bebo, Plaxo and a host of other new sights that sprout up seemingly out of nowhere and then become the latest rage. Still others are connecting to folks using the ever-popular Twitter (Do you Tweet?) while others explore more exotic sites like Second Life. Learning how to use these tools effectively and implementing them for successful networking is one of the most difficult challenges that Recruiters are facing today.

The work force may shift to other parts of the planet but as Thomas Freidman has poignantly demonstrated the world it is getting flatter and how we identify and recruit employees to our workforce remains pretty similar across our regions. These tools are catching on no matter where you live and candidates are very technologically savvy with the Millennials almost demanding that Recruiters keep up with the times to reach out to them. You can follow someone in Twitter across the globe and reach out to social networked candidates from anywhere, and thus the transformation has begun and keeping pace is now the ultimate challenge. There is no Huxley like soma chemical out there to make it all align perfectly, the real quest for Recruiters, today and in the future, is the ability to harness the technology, understand this new generation and educate our management teams about The Brave New Flat World so we can continue to attract the best and brightest here to Oracle.

The author of this article is Jan Ackerman who has been in IT Recruitment for 20+ years is Vice President of Oracle's APAC Recruitment Team.

10 tips to build your network

10 tips to build your network

Posted using ShareThis

I found this great blog entry by Michael Specht about 10 ways to build your network. If someone mentioned the word social networking 10 years ago you would probably think of a room full of sales people passing business cards out. Things have certainly changed.

With the advent of Web 2.0 technologies we are now able to expand our networks exponentially and tailor them to the purpose we need (whether it is fact finding, looking for jobs, looking for candidates, research, personal, etc....).

With networking these days, I find the best way to effectively network is to reach out to both your online and real life communities. So yes - being on LinkedIn, Facebook, etc... is a good way to network but there are still relationships that will be formed and developed only by meeting someone face to face. I think by combining the two and not just relying on your online or real network it will give you the best chance for success.

Social Networking: The Art of conversation

I have written a few entries on the increased use of Social Networks in the IT and the Recruitment Industry. It seems there are new sites created weekly and the lines can get blurred between which sites provide what services.

The image below from Brian Solis' Blog
I think gives a nice summary of the some of the sites out there and what forum they provide for sharing information, ideas and conversations.

I use many of the sites listed below for different reasons whether its for research, finding great candidates, telling people about Oracle, etc....

I do think there are so many sites available you could spend more hours than there are in a day on them, so you need to work out what message you are trying to broadcast and what audience you are trying to reach to make sites like these really add value to your business.

Is Twitter (twitter.com) the new LinkedIn

I started using LinkedIn just over two years ago and it was one of the first of the social networking tools that I started using regularily in the day to day responsibilities of my job. LinkedIn now has over 20+ million using the site and the number is growing exponentially. It seems LinkedIn is mentioned in almost every conversation about online networking and in ANZ it has become a much more widely accepted recruitment tool than it once used to be.

Since LinkedIn, we hear more and more about Social Networking Tools and Web 2.0 technology. Over the past few years I have been invited to join countless networks (plaxo, spoke, facebook, myspace, oldfriends etc.......) and I find that it is too much to try to be on every network that is out there. Outside of regional networks (for example oldfriends.co.nz in New Zealand) I tend to use 3 main sites which are:

1) LinkedIn - usedmainly for work and professional contacts
2) Facebook - used for work, professional, family and friends
3) Spoke - used as a tool for performing targetted search and selection.

I find many of the other sites available replicate the information provided from these sites. One site however that I have been hearing a fair bit about lately is Twitter (twitter.com). A number of people I have spoken to think that Twitter is the next generation of Online Social Networking sites. I have signed up for it earlier this week and while I have not had an in-depth look into it, from first glance it looks very similar to the other sites out there - so I am not sure where all the hype is coming from.

I think it partially maybe due to the fact that the uptake of these sites in ANZ is usually 12-18 months behind the US so it may be that this site is not as widely accepted or broadcast yet locally - but if anyone is using Twitter or has comments/suggestions about it, I would love to hear your thoughts.